books & resources
Whack on the Side of the Head
Grand Central Publishing
A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech
“A book that helps get the mental juices flowing…Witty observation…and mind ticklers.” – Inc.
Discover ten mental locks that prevent you from being more creative –
and what you can do to open them.
Use the four roles of the creative process – explorer, artist, judge, and warrior – to generate and implement new ideas.
Exploit the power of play and “playing the fool” as ways of finding the “second right answer.”
Treat mistakes as stepping stones on the path to success.
