Expect the Unexpected
Berrett-Koehler Publishers
Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus by Roger von Oech
Open you mind with the Creative Enigmas of Heraclitus. These innovation strategies - from "You can't step into the same river twice" to "Dogs bark at what they don't understand" - are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.
Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including Appreciate Turbulence, Practice Forgetting, Ask A Fool, and See the Obvious.
Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!
